College in final stages of logo redesign

The following article was run in the Feb. 14, 2013 issue of The Whitetopper, written by news editor Nora Davis.

The primary and secondary Emory & Henry College logos are under review by the Public Relations staff for an appearance update and will possibly be getting a new look in March.

15 years ago, the logo was changed to its current design by Dirk Moore, Director of Public Relations and the Public Relations staff.
Moore explains, “As time goes on and as the needs of college students change, it is important for Emory & Henry to evaluate its marketing position to see that it is focusing its marketing message toward the changing interest of the student.”

He went on to clarify that a part of restoring the new logo is establishing a “graphic identity” for the school.

“We felt it was time to review the effectiveness of this logo to make sure it coordinates with key messages that have emerged from our recent branding study,” Moore stated.

Moore explained the process of branding. The staff at the Public Relations office want a logo that can express the college’s key message. He explained that this includes “community service, quality, award-winning teaching, and strong outcomes in the liberal arts, which are supported by research and active engagement.”

The redesign of the Emory & Henry logo will be led by the Emory & Henry Public Relations staff along with a consultant working with a series of focus groups such as alumni, current students, and prospective students. The goal is to recreate a logo that reflects Emory & Henry and the ethics upon which the College is founded.

The logo is seen on promotional objects and on the home page of the Emory & Henry website. The “E&H” is considered to be the primary logo, while the words “Emory & Henry College,” make up the secondary logo. There has been debate in regards to the altering of the role of these two along with updating their appearance.

Moore said a final decision will not be made until March.

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